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Markets for tours and attractions (T&A) do not create, conduct, or acquire tours for resale. They only get paid when the tour is booked because they connect consumers and distributors with suppliers. The process is as follows:

The marketplace platform lets tour operators sell their products to more people. In addition to payment processing services and analytics tools, the marketplaces frequently provide expert coaching to their suppliers, such as in marketing or technology.

On the other hand, travel agents (or other resellers like travel bloggers) work with marketplaces to make affiliate links and widgets on their own websites, social media, blogs, or other digital platforms so that they can get paid for bookings made through those links and widgets. Depending on the platform, they may also have access to helpful tips, analytics, and other useful perks thanks to the support team.