An OTA’s business model is similar to that of a market, but it deals with a much wider range of products. Their inventory comes from every possible source, and they are the primary travel market retailers: marketplaces, direct suppliers, wholesalers, and larger OTAs After that, it is resold via their own websites with a markup or commission.
Technologies. There are three main tech components in well-digitized OTAs:
the back end, which houses the booking engine, databases, accounting, and other internal systems; and the provider side, which oversees supplier connections.
If you’re interested in learning more about an online travel agency’s technological infrastructure, you might want to read our article about their back office or watch a short video explaining it by our travel expert.