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Along with concerns about health and safety procedures and a demand for contactless experiences, experiential travel and sustainable, or green, travel are among the most popular trends of today.

The majority of adventure-seeking travelers are also concerned about climate and environmental issues, as demonstrated by studies.

The fact that experiential travel heavily involves local communities in tourist activities is closely connected. One of the most important aspects of sustainable travel is that this brings with it direct social benefits, such as the generation of immediate income and the improvement of overall infrastructure. Additionally, getting to realize the neighborhood culture helps increment mindfulness and safeguard the practices and legitimacy of the objective local area.